Traditionally, opinions on public issues are communicated to mass audiences only through the established news media. The advent of internet has provided to every citizen an inexpensive channel for broadcasting information to large audiences. However, this potential has yet to be exploited. SYNC3 aspires to provide the means by which all people will be able to take part in the formation of public opinion in a broader scale than the boundaries of narrow social surroundings permit.
In that respect, SYNC3 focuses in the commentaries of blog users on issues that are presented in the news media (blogosphere content). Such content is of significant importance for the collective formation of public opinion. However, blogs have yet to take place as a primary source of information. But unlike community news portals, blogosphere is totally unstructured. This constitutes the main reason that the blogosphere cannot consistently reach larger audiences.
SYNC3 adopts the “structure” concept as a key point to provide its contribution to the business and research communities. By structuring the blogosphere content that refers to the running news, SYNC3 aims to make it much more attractive to the user and provide user functionality features, which are otherwise not possible with the current state of the art.